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What I build, and what you get

I build customer-data systems for small and mid-sized businesses — restaurants, home & field services, and B2B wholesalers: RFM customer segmentation with exports your marketing tools can use, lifecycle email & SMS campaigns mapped to those segments, workflow automation that kills manual busywork, and per-segment dashboards. Most engagements start with a 2-week pilot at $2–4k fixed. Based in Kennesaw, GA; serving metro Atlanta in person and clients nationwide remotely.

Book a free 20-minute discovery call Pricing & FAQ

The core services

Customer Segmentation

What does segmentation include? RFM clustering of every customer to find your Champions, Regulars, At-Risk Big Spenders, and New/Occasional buyers — with profiles, segment sizes, and a recommended play for each.

You get: Segment IDs, summary table, labels, and JSON/CSV exports your marketing tools can use.

Lifecycle Email & SMS Campaigns

Campaigns mapped to segments so the right customers hear from you at the right moment: VIP perks, loyalty multipliers, win-backs, and onboarding sequences — on your existing sending platform.

You get: Campaign briefs, a full copy pack, and send cadence.

Workflow Automation

The busywork killer: scheduling, follow-ups, review requests, data entry, and hand-offs between the systems you already run — automated, logged, and observable.

You get: Working automations on your own accounts, documented so you're never locked in.

Dashboards & KPIs

Per-segment reporting that answers the questions you actually ask: revenue, average order value, repeat rate, time-to-next-purchase, unsubscribe rate — refreshed automatically.

You get: A live dashboard plus a weekly snapshot in your inbox.

2-Week Pilot & A/B Test

The low-risk way in: segmentation plus one or two campaigns tested against your current messaging, with lift measured per recipient against a control group.

You get: Test plan, dashboard link, and a plain-language readout.

Quarterly Refresh

Customer bases drift. Each quarter I recompute segments, retire plays that stopped working, and tune creative and timing so gains compound instead of decaying.

You get: Updated segments, updated plays, and a what-changed memo.

Custom Software

When off-the-shelf tools run out: integrations, internal tools, customer portals, and the glue code that makes your systems talk to each other. Built on .NET and PostgreSQL, deployed simply, documented.

You get: Source code you own, running in your infrastructure.

Which plays fit your business?

Segmentation is the same math everywhere; the plays are not. These are the packages I run per industry — each segment gets a move designed for how those customers buy.

Restaurants

Fill the slow nights

Guest-visit patterns decide the plays: reward the regulars, recover the big spenders you haven't seen in a while.

  • Champions: priority reservations, chef's tasting invites, VIP nights
  • Regulars: points multipliers, weekday bundles
  • At-Risk big spenders: time-boxed invite with a complimentary appetizer
  • New/Occasional: first-visit → second-visit onboarding

Home & Field Services

Book the repeat work

Service cadences drive revenue: maintenance reminders and trust-builders that keep you the default choice.

  • Champions: priority scheduling, plan perks, referral rewards
  • Regulars: maintenance-cadence nudges timed to their equipment
  • At-Risk big spenders: free inspection with a fast-slot guarantee
  • New/Occasional: reviews and proof that build trust early

B2B Wholesale

Grow the accounts you have

Order history tells you which accounts to protect, which to grow, and which are quietly walking away.

  • Champions: contract pricing, inventory holds
  • Regulars: reorder automation, cross-sell bundles
  • At-Risk big spenders: account review and SLA tune-up
  • New/Occasional: MOQ coaching, starter assortments

How does an engagement run?

1

Discovery call — free

20 minutes on where your hours and revenue actually leak. You leave with my honest read on whether automation helps — and a fixed price if it does.

2

2-week pilot — fixed price

Segmentation on your real data, one or two campaigns against a control group, and a before/after readout. Everything built is yours to keep.

3

Optimize quarterly — retainer

We ship, measure the lift, and iterate: segments refresh, plays adjust, dashboards stay current as your customer base changes.

Frequently Asked Questions

What's included in customer segmentation?
RFM (Recency, Frequency, Monetary) clustering of your customer list to identify Champions, Regulars, At-Risk Big Spenders, and New/Occasional customers. You get segment IDs, a summary table with segment sizes and recommended actions, and JSON/CSV exports ready for the marketing tools you already use.
How do lifecycle campaigns work?
Each segment gets a play mapped to how those customers actually behave: VIP perks for Champions, loyalty multipliers for Regulars, time-boxed win-backs for At-Risk customers, and onboarding sequences for new ones. Every campaign ships with copy, send cadence, and performance tracking, running on your existing email/SMS platform.
How long does a pilot take?
Two weeks. I run the segmentation on your real data, launch one or two campaigns against a control group, and hand you a before/after readout. You see whether it works in weeks, not quarters — and everything built in the pilot is yours to keep.
What data do I need to get started?
Less than you'd think: historical transactions or bookings, plus a way to tie them to customers (email, phone, or account ID). Most common formats work — CSV exports, database access, or a connection to your POS/CRM — and on the discovery call I'll tell you exactly what to pull.
What results should I expect?
I won't quote you an industry-average ROI — results depend on your baseline, list size, and how much manual work you're carrying today. What I will do is measure honestly: every pilot ships with a before/after readout against a control group, so you see the actual lift (or the honest absence of one) before spending more.
Do you provide ongoing support?
Yes. Monthly retainers cover segment refreshes, A/B tests, quarterly campaign updates, and ongoing optimization — plus enough training that your team can run the day-to-day without me. You're never locked in: everything runs on your accounts and your tools.
What industries do you specialize in?
Restaurants, home and field services, and B2B wholesale. Each gets segmentation and lifecycle plays tuned to how its customers actually buy — guest visit patterns for restaurants, service cadences for home services, reorder cycles for wholesale. The approach transfers to other industries with repeat customers.
How much does it cost?
The 2-week pilot is $2–4k fixed (or 10–20% of incremental revenue with a cap, if you prefer). Ongoing optimization is a monthly retainer from $1–3k depending on list size and complexity. You'll have the exact number after the discovery call, before anything is built.
What makes DataDriven different?
You work directly with the engineer who builds it — no account managers, no handoffs, no junior team learning on your dime. Everything is built on the tools you already use and measured against a baseline, so you know what changed and why. And it's all yours: your accounts, your data, your systems.
Do you work outside Atlanta?
Yes. I'm based in Kennesaw, GA and meet metro-Atlanta clients in person — Marietta, Acworth, and around the perimeter — but most of the work is remote, and I take on clients across the United States.

Not sure which service fits?

That's what the discovery call is for. Tell me what your week looks like — I'll tell you what I'd build first.

Book a free 20-minute discovery call